Creating eBay Listings

Listings in Ecommerce are created from your existing product catalog — Aftermarket, OEM, or Private — and assigned to a listing template that controls their shipping, returns, category, and other configuration. This article walks through the process of creating individual listings, multi-variation listings, and kit/combo listings.

Creating Individual Listings

Follow these steps to create one or more eBay listings from your Ecommerce catalog.

Step 1: Navigate to Your Catalog

Go to your product catalog in Ecommerce. You can list products from your Aftermarket catalog, OEM catalog, or Private catalog.

Step 2: Filter and Find Products

Use the available filters to narrow down the products you want to list. Filters include:

Manufacturer Group — Filter by brand or manufacturer.
Price — Set a price range to find products in a specific tier.
eBay Listing Status — Filter by whether products are already listed, not listed, or have a specific status.
Additional filters for distributor, SKU, and other product attributes.

Step 3: Select Products

Check the box next to one or more products you want to create listings for. You can select individual items or use the select-all option to grab an entire filtered set.

Step 4: Click "List on eBay"

With your products selected, click the List on eBay button to open the listing creation dialog.

Step 5: Configure Listing Options

In the dialog, you will set the following options:

Listing Template — Choose which template to assign to these listings. The template controls category, shipping, returns, and all other listing configuration.
Title Hash — Select or enter the title hash that determines how the listing title is constructed from product data. The title hash uses placeholder tags that auto-populate with product information.
Subtitle Hash (optional) — If you want a subtitle displayed beneath your listing title in search results, enter a subtitle hash here.
Skip Existing — Check this box to skip any products that already have an eBay listing in Ecommerce. This is useful when you are listing a broad set of products and want to avoid creating duplicates.
Group Variations — Check this box to create multi-variation listings for products that have size or color variants. See the Multi-Variation Listings section below for details.

Step 6: Listings Are Created in OFFLINE Status

When you confirm the dialog, Ecommerce creates the listing records with a status of OFFLINE. They are not live on eBay yet.

Step 7: Listings Go Live on the Next Daily Creation Feed

Your new listings enter the daily creation feed queue. Ecommerce processes this feed on a scheduled cycle and submits your listings to eBay in batches. Refer to the Feed Schedules article for the specific timing of creation feeds.

Key takeaway: Listings do not go live immediately. There is always a delay between creating listings in Ecommerce and those listings appearing on eBay, determined by the next scheduled creation feed run.

Creating Multi-Variation Listings

Multi-variation listings combine multiple variants of a product — such as different sizes and colors — into a single eBay listing where the buyer selects their preferred options from dropdown menus. This is the standard approach for products like helmets, apparel, gloves, and tires that come in multiple sizes or colors.

How to Create Them

Follow the same steps as creating individual listings above.
In the listing dialog, check the Group Variations checkbox.
Ecommerce will automatically group all variants of a product into a single listing with buyer-selectable options.

Requirements

For variation grouping to work correctly, all products in the group must have both color and size attributes populated in the catalog. If these attributes are missing or inconsistent, the grouping may fail or produce unexpected results.

Benefits of Multi-Variation Listings

Better buyer experience — Shoppers can see all available options in one place instead of browsing multiple separate listings.
Consolidated listing history — Sales history, reviews, and watchers accumulate on a single listing, boosting its search ranking over time.
Single eBay fee — You pay one insertion fee for the grouped listing rather than a separate fee for each variant.

Title Hash for Variations

When creating variation listings, use a title hash that works well for the product group as a whole rather than for a specific variant. The recommended hash for grouped listings is:

{%MANUFACTURER_GROUP%} {%TITLE%}

Creating Kit and Combo Listings

Kit or combo listings let you bundle multiple products into a single listing — for example, a front and rear tire combo, or a brake pad and rotor kit.

How to Create Them

Navigate to Private Catalog — Go to your Private Catalog in Ecommerce. Kit and combo products must be created here since they are custom groupings that do not exist in your Aftermarket or OEM catalogs.
Create a new product group — Click to create a new product group and give it a descriptive name (e.g., "Dunlop Sportmax Q4 Front/Rear Tire Combo").
Enter product details — Fill in the brand, product information, and set the MPN as a combination of both component part numbers (e.g., "45036231-45036246"). This helps buyers identify exactly which individual parts are included in the kit.
Create size/option variations — If the kit comes in multiple configurations, create size or option variations for each combination you want to offer (e.g., different tire size pairings for front and rear).
Assign images and verify — Upload images for the kit and verify all product details are accurate before listing.
List to eBay — Create the eBay listing from this Private Catalog entry using the standard listing creation process, assigning it to your chosen template and title hash as you would any other listing.

Other common kit examples: Other common kit examples include jersey/pants/gloves gear sets, handlebar/grip/lever packages, or brake rotor/pad combos.

Important Caveat: Inventory Is Not Aggregated

Ecommerce does not aggregate inventory across the individual components of a kit. This means that if one component in the kit goes out of stock, the kit listing may still show as available on eBay. There is no automatic check that verifies all components are in stock before allowing a sale.

Because of this limitation, Ecommerce does not officially recommend kit listings. However, they are supported if you choose to use them. If you do create kits, monitor the inventory of each component closely to avoid selling a kit you cannot fulfill.

What Happens After You Create Listings

Here is a quick summary of the listing lifecycle after creation:

You create listings in Ecommerce — Listings are saved with OFFLINE status.
The daily creation feed runs — Ecommerce submits your new listings to eBay.
eBay processes the listings — Successful listings go live; any that fail are flagged with an error status in Ecommerce.
Ongoing management — Once live, your listings are managed through Ecommerce feeds that handle price updates, inventory syncs, and revisions automatically.

For details on feed timing and how ongoing syncs work, see the Feed Schedules article.

Quick Tips

Use "Skip Existing" liberally. When listing large batches, this checkbox prevents accidental duplicates and saves you cleanup time later.
Start with a small batch. If you are setting up a new template or title hash for the first time, list a handful of products first, verify they look correct on eBay, and then scale up.
Check your template before listing. Make sure the template's category, shipping, and return settings are correct before assigning it to listings. Fixing template issues after hundreds of listings are live is more work than getting it right up front.
Use variation grouping for applicable products. Whenever products have size and color variants, grouping them into a single variation listing delivers a better experience for buyers and better economics for you.