View Your Amazon Listings in Ecommerce

This guide walks you through the complete process of creating Amazon listings in Ecommerce, from finding products in the catalog to getting them live on Amazon. It also covers how to view, filter, manage, and troubleshoot your listings once they are created.

Table of Contents

1. Overview
2. Before You Begin
3. Step 1 — Find Products in the Catalog
4. Step 2 — Send Products to the Amazon Queues
5. Step 3 — Work Through the Queues
   • Recommendation Queue
   • Search Queue
   • Manual ASIN Entry
6. Bulk ASIN Import via CSV
7. Viewing and Filtering Your Listings
8. Understanding Listing Statuses
9. Editing, Disabling, and Deleting Listings
10. How Inventory and Pricing Work Behind the Scenes
11. Tips for Avoiding Bad ASIN Matches
12. Frequently Asked Questions

Overview

Every product you want to sell on Amazon needs to be linked to an ASIN (Amazon Standard Identification Number). An ASIN is Amazon's unique product identifier — think of it like a universal part number that Amazon uses to identify every product in its catalog.

Ecommerce helps you connect your catalog products to the correct ASINs through a guided queue system. The overall workflow looks like this:

1. Find products in the Ecommerce catalog that you want to list.
2. Send them to the Amazon queues for ASIN matching.
3. Review and approve the ASIN matches Ecommerce recommends (or find ASINs yourself).
4. Listings go live on Amazon within 24–48 hours after approval.

Before You Begin

• Make sure your Amazon Seller Central account is connected to Ecommerce. If it is not, refer to the Amazon Integration setup guide.
• You will need access to the Ecommerce Catalog and the Amazon section of Ecommerce.
• Plan to work through listings brand by brand. The Ecommerce catalog contains 400,000–600,000 unique products, so a focused approach is far more manageable than trying to list everything at once.

Step 1 — Find Products in the Catalog

Getting to the Catalog

From the Ecommerce Home Page, navigate to:

Catalog > Search Aftermarket

This opens the product catalog where you can browse and filter the full range of aftermarket products available to list.

Understanding Multi-Distributor Products

An important detail: many products are available from more than one distributor. When this happens, you only need to select the SKU from one distributor. Ecommerce automatically pulls inventory from the other distributors behind the scenes. Only one listing displays live on Amazon at a time, and Ecommerce rotates which distributor fulfills the order based on your inventory settings and fulfillment preferences.

Do not create separate listings for the same product from different distributors. This will cause duplication issues.

Using Catalog Filters

Use the filters to narrow down the catalog to a manageable set of products. The recommended approach is to work through one brand at a time.

Recommended workflow:

1. Select a Manufacturer Group (or specific manufacturer).
2. Set the Amazon Listing Status to "Unlisted".
3. Optionally set a price range if you want to focus on certain price points.
4. Review the filtered results.

Step 2 — Send Products to the Amazon Queues

Once you have filtered the catalog and identified products you want to list, the next step is to send them to the Amazon queues for ASIN matching.

1. Select the products you want to list (use the checkboxes to select individual products, or select all).
2. Go to Listing Creation > Amazon.
3. Click SUBMIT.

Ecommerce now performs Brand and MPN (Manufacturer Part Number) lookups against Amazon's catalog to find matching ASINs. This process identifies which Amazon products correspond to the items in your catalog.

Products will appear in the queues within approximately 30 minutes.

After the lookup completes, each product lands in one of two queues depending on whether Ecommerce found a likely ASIN match:

• Recommendation Queue — Ecommerce found a probable ASIN match and is presenting it for your review.
• Search Queue — Ecommerce could not find a confident match, so you will need to find the ASIN yourself.

Step 3 — Work Through the Queues

Recommendation Queue

Where to find it: Ecommerce Home Page > Amazon > Recommendation Queue

The Recommendation Queue contains products where Ecommerce has identified a likely ASIN match. Your job is to verify that the recommendation is correct before accepting it.

How the Queue Is Laid Out

The queue shows a side-by-side comparison:

• Left side (standard text): Ecommerce product data — this is the information from your catalog (product name, brand, part number, specifications).
• Right side (hyperlinks): Amazon product data — this is what Amazon has on file for the recommended ASIN. The title and other fields appear as clickable links that open the actual Amazon listing.

What to Check

For each recommendation, compare the following between the Ecommerce data and the Amazon data:

Click the Amazon hyperlink to open the actual Amazon product page. This is the most reliable way to confirm the match is correct.

Accepting or Rejecting Recommendations

• If the recommendation is a good match, select it and click SUBMIT. The listing will appear in your Amazon Seller Central account within 24 hours and will have full visibility on Amazon within 48 hours.
• If the recommendation is a bad match, reject it. The product will move to the Search Queue where you can find the correct ASIN manually.

Do not rush through this step. Accepting a bad ASIN match means your product data will be associated with the wrong Amazon listing. This can lead to returns, negative reviews, and potential policy violations. See the Tips for Avoiding Bad ASIN Matches section below.

Search Queue

Where to find it: Ecommerce Home Page > Amazon > Search Queue

The Search Queue contains products where Ecommerce either could not find an ASIN recommendation or the recommendation was rejected. You have two options here:

Option A — Find ASIN Match

Ecommerce may present lower-confidence suggestions that did not meet the threshold for the Recommendation Queue. Review these carefully using the same comparison process described above. Because these are lower-confidence matches, extra scrutiny is warranted.

Option B — Manual ASIN Entry

If no suggestions are available or none of them are correct, you can enter an ASIN yourself:

1. Go to Amazon.com and search for the product.
2. Find the correct product listing on Amazon.
3. Copy the ASIN from the Amazon product page. (The ASIN is in the "Product Information" section of any Amazon listing, or in the URL — it is the 10-character alphanumeric code that starts with "B".)
4. Enter the ASIN in the Manual ASIN Entry field in Ecommerce.
5. Submit.

Listings created through the Search Queue (whether via a suggested match or manual entry) also go live within 24–48 hours.

Manual ASIN Entry

Manual ASIN Entry is available from the Search Queue and is the method you use when you need to specify the exact ASIN yourself. This is useful when:

• Ecommerce had no recommendation for the product.
• The Ecommerce recommendation was rejected during screening.
• You already know the correct ASIN from your own research.

To perform a manual entry:

1. Navigate to the Search Queue.
2. Locate the product.
3. Enter the ASIN in the provided field.
4. Submit.

Ecommerce validates the ASIN against Amazon's catalog, maps your product attributes (description, part number, brand, dimensions, weight, and other details) to the Amazon listing, and submits the listing to Seller Central.

Bulk ASIN Import via CSV

If you have a large number of products where you already know the correct ASINs, Ecommerce supports a bulk CSV import to skip the queue process entirely.

CSV Format

Your CSV file must include the following columns:

How to Import

1. Prepare your CSV file with the three required columns.
2. Navigate to the bulk ASIN import tool in Ecommerce (within the Amazon section).
3. Upload your CSV file.
4. Ecommerce processes the file and creates the ASIN associations.

Tips for Bulk Import

• Double-check your ASINs before importing. A typo in a single character will link your product to the wrong Amazon listing.
• Verify that the Distributor SKUs in your CSV match exactly what is in Ecommerce.
• Start with a small test batch (10–20 products) to confirm everything works as expected before importing hundreds or thousands.

Viewing and Filtering Your Listings

Getting to Your Listings

From the Ecommerce Home Page, navigate to:

Amazon > View All Listings

This page shows all of your Amazon listings and provides a comprehensive set of filters for finding specific products.

Available Filters

Identifying the ASIN for a Listing

In the listings view, look for the blue hyperlink in the left column. Clicking this link opens the actual Amazon product page for that ASIN, allowing you to verify what customers see.

Understanding Listing Statuses

Each listing in Ecommerce has a status that tells you where it is in the process. Here is what each status means and what action (if any) you need to take:

What Causes a Listing to Become Inactive

Even if a listing has an accepted ASIN, it can become effectively inactive on Amazon (inventory set to 0) under certain conditions:

• No valid price — the product does not have a price that meets your pricing rules.
• Price below threshold — the calculated price falls below the minimum threshold you have configured.
• Not yet accepted — the ASIN recommendation has not been approved.
• Out of stock with purge enabled — the product is out of stock and your settings are configured to remove out-of-stock listings.
• No ASIN — the listing does not have an ASIN associated with it.

Editing, Disabling, and Deleting Listings

Editing an ASIN

You cannot directly change the ASIN on an existing listing. If you need to associate a product with a different ASIN (for example, if you discover the original match was incorrect), you must:

1. Delete the existing listing.
2. Wait 48 hours for the deletion to fully process on Amazon's side.
3. Relist the product with the correct ASIN (either through the queue process or manual entry).

This 48-hour wait is required by Amazon's systems. Attempting to relist before the deletion fully processes may cause errors.

Disabling a Listing

Disabling a listing keeps it in Ecommerce but removes it from active sale on Amazon. When you disable a listing, Ecommerce sets the inventory quantity to 0 on Amazon so the product no longer appears as available.

To disable a listing:

1. Go to Amazon > View All Listings.
2. Use the filters to find the product.
3. Highlight the row for the listing.
4. Click the Disable button in the top menu.

Re-Enabling a Listing

To re-enable a previously disabled listing:

1. Go to Amazon > View All Listings.
2. Filter by Listing Status: Disabled.
3. Highlight the row for the listing.
4. Click the Enable button in the top menu.

Deleting a Listing

Deleting a listing removes it from Ecommerce entirely. This is more permanent than disabling.

To delete a listing:

1. Go to Amazon > View All Listings.
2. Use the filters to find the product.
3. Highlight the row for the listing.
4. Click the Delete button in the top menu.

If you want to sell this product on Amazon again in the future, you will need to go through the listing creation process from the beginning.

How Inventory and Pricing Work Behind the Scenes

Once a listing is active, Ecommerce automatically manages inventory and pricing on Amazon. Understanding how this works can help you troubleshoot issues.

• Inventory feeds run automatically and send your current quantity, price, and estimated lead time to Amazon for all active listings.
• Price and quantity updates are sent regularly to keep your Amazon listings in sync with your actual inventory.
• Disabled listings have their quantity set to 0, which effectively hides them from Amazon shoppers.
• Product attributes — including description, bullet points, part number, brand, dimensions, weight, and fit type — are mapped from your Ecommerce catalog data to the Amazon listing when it is first created.

You do not need to manually update inventory or pricing on Amazon. Ecommerce handles this for you as long as the listing is active and your catalog data is up to date.

Tips for Avoiding Bad ASIN Matches

Bad ASIN matches are one of the most common and costly mistakes in Amazon listing management. A bad match means your customers receive the wrong product, leading to returns, negative reviews, and potential account penalties.

What Makes a "Bad" Match

A bad match occurs when the Ecommerce recommended ASIN points to a different product than the one in your catalog. Common examples include:

• MPN mismatch — The Amazon listing has a different manufacturer part number. This is the most common issue and the first thing you should check.
• Specification mismatch — The product looks similar but has different specs (wrong size, wrong capacity, wrong voltage, etc.).
• Wrong variation — The ASIN points to a different color, side (left vs. right), or configuration of the same product.
• Different generation or revision — The ASIN is for an older or newer version of the product that is not interchangeable.
• Completely different product — The brand and category may match, but it is an entirely different item.

How to Catch Bad Matches

1. Always compare the MPN first. If the manufacturer part numbers do not match exactly, investigate further before accepting.
2. Click the Amazon hyperlink. Open the actual Amazon listing and look at the product photos, description, and specifications. Do they match your product?
3. Check the "Recommended Title" carefully. Does it describe the same product you see on the Ecommerce side?
4. Verify size, color, and variant details. These are easy to overlook but cause the most customer complaints.
5. When in doubt, reject. It is better to move a product to the Search Queue and find the correct ASIN manually than to accept a questionable match. A wrong listing causes far more work to fix than taking an extra minute to verify.

Common Scenarios to Watch For

• Automotive parts with similar MPNs — Brands that use sequential part numbers (e.g., ABC-1234 vs. ABC-1235) are easy to confuse. Verify the exact number.
• Kits vs. individual components — Make sure you are not matching an individual part to a kit ASIN or vice versa.
• Universal vs. vehicle-specific parts — Confirm that fitment details align.
• Superseded part numbers — If a manufacturer has replaced a part number, the old and new ASINs may both appear. Verify which one is current.

Frequently Asked Questions

Q: How long does it take for a listing to go live on Amazon?

A: After you accept an ASIN recommendation or submit a manual ASIN entry, the listing typically appears in Seller Central within 24 hours. Full visibility to Amazon shoppers takes up to 48 hours.

Q: How long does it take for products to appear in the queues?

A: After you submit products from the catalog, they appear in the Recommendation Queue or Search Queue within approximately 30 minutes.

Q: Can I list the same product from multiple distributors?

A: No. Select the SKU from one distributor. Ecommerce automatically pulls inventory from other distributors that carry the same product and rotates fulfillment based on your settings.

Q: What if I accepted the wrong ASIN?

A: You will need to delete the listing, wait 48 hours, and then relist the product with the correct ASIN. There is no way to edit the ASIN on an existing listing.

Q: What does it mean when my listing is active but not showing on Amazon?

A: Check for conditions that cause the inventory quantity to be set to 0: no valid price, price below your threshold, out of stock with purge enabled, or a missing ASIN. Also confirm the listing status is "ASIN Recommendation Accepted" or "Manual ASIN Entry" and that at least 48 hours have passed since creation.

Q: Can I import ASINs in bulk instead of going through the queues?

A: Yes. Use the bulk CSV import feature. Your CSV needs three columns: Catalog Name, Distributor SKU, and ASIN. This is ideal when you already know the correct ASINs for a large number of products.

Q: What happens when I disable a listing?

A: The listing stays in Ecommerce but the inventory quantity is set to 0 on Amazon, so the product is no longer available for purchase. You can re-enable it at any time.

Q: How does Ecommerce decide which distributor fulfills an order?

A: Ecommerce rotates between available distributors based on your inventory settings and fulfillment preferences. Only one distributor's listing is active at a time.