Pricing Rules
PSS pulls MSRP from your aftermarket distributors, but it doesn't set your selling price. That's your job, and Pricing Rules are how you do it for whole brands at once. If you skip this step, every product lists at full MSRP.
⚠️ Warning: Dealers who list thousands of products at MSRP and wait for sales are almost always disappointed. The dealers who do well watch the competition and adjust pricing regularly.
🎥 Insert video here: creating a pricing rule for one brand.
What you'll learn
- How PSS decides the final price on a listing
- How to create a Pricing Rule
- How to price differently on eBay and Amazon
- How to troubleshoot a price that looks wrong
How PSS sets a price
PSS checks four pricing layers in order and uses the first one that applies:
| Priority | Layer | Applies to |
|---|---|---|
| 1 | Dealer Inventory Price | Your own shelf stock, if you set a sale price |
| 2 | Price Override | One SKU on one marketplace, to the penny |
| 3 | Pricing Rule | A whole brand, as a percentage |
| 4 | MSRP | Everything with none of the above |
Pricing is automatically calculated every morning and sent out to the marketplaces at 7:00 AM Pacific. It then takes 6-8 hours to reach the marketplaces.
Create a Pricing Rule
- Go to Settings > Pricing Rules.
- Click Create Rule.
- Fill in the fields below.
- Click Save.
📷 Screenshot here: a completed Pricing Rule.
| Field | What to enter | Example |
|---|---|---|
| Name | A label that describes the discount | 15% Off Round Down |
| Pricing Target | MSRP (discount off retail) or Cost (markup over your cost) | MSRP |
| Rounding | Round Half Up or Round Down, based on the brand's MAP policy | Round Down |
| eBay / Amazon Value | The percentage for each channel | 10.00 |
| Manufacturer | Every brand this rule covers | Fly Racing, Fly Street, etc. |
Entering values
| You want | Enter | Price on a $100 MSRP |
|---|---|---|
| 10% off MSRP | 10.00 | $90.00 |
| 20% off MSRP | 20.00 | $80.00 |
| 5% above MSRP | -5.00 | $105.00 |
| Full MSRP | 0.00 | $100.00 |
📌 Key Point: Use positive numbers for a discount and no leading zeros: enter 10.00, not 010.00. Negative numbers are only for marking up above MSRP.
Discount off MSRP vs. markup over cost
- Discount off MSRP is what most dealers use. With a $100 MSRP and 15.00 entered, the price is $85.00.
- Markup over cost needs your dealer cost uploaded first, through the File Center. With a $60 cost and 20.00 entered, the price is $72.00.
One rule can cover many brands if they share the same MAP policy or discount. Know each brand's MAP policy before you discount it.
💡 Pro Tip: Many brands appear under more than one name, like Fly, Fly Racing and Fly Street. Select every variation, or some of that brand's products will fall through to MSRP.
Price by marketplace
Each rule has a separate value per channel, so you can be aggressive where competition is tight and protect margin elsewhere. Amazon usually needs deeper discounts to win the Buy Box. On eBay, price matters, but so do your seller ratings and promoted listings.
Price Overrides
A Price Override sets an exact price for one SKU on one marketplace, and it always beats a Pricing Rule. Use overrides sparingly: an override locks in its price, so it won't follow MSRP changes, which is a common cause of MAP violations. See Overrides & Product Customization for how to set one.
Troubleshoot a price
Click Calculate Price on any product. This read-only report shows each distributor's MSRP and walks through every pricing layer, so you can see exactly which one set the final price.
| What you see | Likely cause | What to do |
|---|---|---|
| Product listed at full MSRP | No rule or override for that brand or SKU | Create a Pricing Rule for the brand |
| Rule isn't applying to some of a brand's products | Not every brand name variation is selected | Edit the rule and add the missing variations |
| Price is wrong despite a rule | A Price Override is taking priority | Check for and remove the override |
| Price didn't update after an MSRP change | An override is locking in the old price | Remove the override |
| Different prices across channels you didn't intend | Different values per channel, or overrides on one channel | Review the rule's channel values and any overrides |
Handling a MAP violation
Most MAP violations happen when a brand raises prices: distributor websites update right away, but the files PSS uses can lag 1–2 days behind. Take every warning seriously, because repeated violations can cost you the right to sell that brand.
- Check for Price Overrides on the affected SKUs and remove any you find.
- Run Calculate Price to compare MSRP across distributors. If one is lower than the rest, ask that distributor to update its file.
- If you can't wait, set a temporary override at or above MAP (remove it once the data is fixed), or use a Fulfillment Preference to stop sourcing the brand from that distributor.
💡 Pro Tip: Revisit your Pricing Rules at least quarterly. Market prices move, and a rule that was competitive last season may not be now.
Next step
Continue to Fulfillment Preferences.