Create eBay Templates in PSS
The first step in the listing creation process is to create Listing Templates. You will attach hundreds, if not thousands of individual eBay listings to a single template. Templates control things like categorization, shipping, returns, and warranty.
Template Name |
Discount Pricing Display |
Description |
Shipping Details |
Category Details |
Domestic Shipping Options |
Item Specifics |
International Shipping Options |
Payment Details |
Returns and Refunds |
Template Name
Categorization
Shipping (Cost & Type)
Pro Tip
Take the time early in the game to logically build out templates so you can be set up for success in the future. Dealers are continuously reporting that they got burned on shipping because their templates were not configured properly.
Template Naming conventions
Examples of "Category, Shipping Type, Shipping Cost"
Gaskets, Seals, & Kits, USPS, $8.49 Shipping
Motorcycle & Powersports Helmets, FedEx, Free Shipping
UTV Cargo & Utility Racks - Standard Ground Shipping - $9.99
Motorcycle Stands, Standard Ground Shipping, $16.39
Quad Boss / USPS / $8.49 Shipping
Motion Pro, Standard Ground Shipping, Free
Motion Pro, Standard Ground Shipping, $10.99
Shoei, FedEx, Free Shipping
Akropovic Calculated "0-10 pounds"
Akropovic Calculated "11-25 pounds"
Akropovic Calculated "26+ pounds"
Bike Master, $12 to $45 msrp, $10.99 Shipping, Standard Ground
Dunlop, Free Standard Ground, $104.49 Overnight
Cardo, Under $65 msrp, Standard Ground
Dirt Bike Protective Gear w/ Free Ship
Dirt Bike Protective Gear w/ $7.49 Ship
Alpinestars Pants Flat Domestic/Calculated International
You can't edit Template names once they are created. Instead, clone the template and alter the name on the new template. You will need to move any existing listings over to the new template by using the Listing Edit feature.
Description
These are data tags
At the very minimum, you need to use the Data Tag for {%DESCRIPTION%}. This will pull in the description from the PSS Catalog Data and populate it into the description field of the eBay listing.
Set yourself apart from the competition
The description area is also an opportunity to showcase your company and explain why customers will be better off purchasing from you. You can briefly highlight your commitment to customer service, years in business, fast shipping, return/exchange program, etc. Anything to stand out and differentiate yourself from the competition.
Custom HTML
Pro Tip
The PSS Catalog data is going to have the basic descriptions from the distributors. If you would like to override or enhance the provided descriptions you can perform a Description Override from the Aftermarket Catalog.
Category Details
We can say with confidence that the correct categorization of products upon creation will drastically improve your listings' chances of showing up in a buyer's search results. Successful sellers typically have one or more templates for each category that they list in.
When navigating through the eBay Motors Category tree in PSS you must click through the categories with arrows until you reach a final category that has a green circle w/ checkmark next to it, and then click the circle to confirm.
You can also list into a secondary category as long as it is different that the primary category that you selected. For your protection, the software will not allow you to select the same category twice.
It is worth mentioning that for hard parts that have an "EPID" (eBay Product ID), eBay will automatically recategorize the listing into the correct category however we don't recommend relying on eBay for categorization. Take a proactive approach to properly categorize your listings out of the gates and you will surely benefit down the road.
Storefront Category
The Storefront Category Details will be the category tree that you have designed in your existing eBay Store.
We highly recommend that you take time to properly categorize your eBay store. Not just because shoppers might want to see what you have available, but because it is also helpful for running Promotions on eBay.
More information on eBay Stores.
Custom Item Specifics
PSS will automatically push out "Minimum Item Specifics" as required by eBay for each product (Brand, MPN, etc), so you don't have to worry about that. Additionally, we provide you the option to push your own "Custom" specifics. You may put anything in these fields that you wish as long as eBay allows it.
Payment Details
Opt into the different payment features for each template as you see fit.
Auto Pay
By checking this box you will require that the buyer of the item makes an Immediate Payment. We highly recommend enabling this option.
Best Offer
Discount Pricing Display
None
During Checkout
Pre-Checkout
Heads Up
eBay has made it harder to get approved for strike-through pricing and most seasoned sellers are grandfathered in to allow the special pricing display. If you are trying the above methods but your listings are not displaying strike-through, you would need to contact the eBay Premium Services Team directly at (877) 322-9227 and request that it be enabled. It is not uncommon for requests to be denied.
Also, if your account is not eligible for strike-through pricing you still might be able to get the special pricing display by using eBay Promotions.
My eBay > Selling > Marketing > Promotions > Create a Promotion > Sale Event + Markdown
Shipping Details
Shipping Type
Your listing's shipping price for both domestic and international will automatically calculate on the eBay listing based on the Shipping Service selected, and the Weight/Dimensions that you input.
The shipping price on your listings for both domestic and international will get a flat charge as specified by you in the Shipping Service Cost field. Simply selecting Flat and making the Shipping Cost $0.00 will give all listings associated with the template free shipping.
Domestic will get a flat charge as specified by you in the Shipping Service Cost field. International will automatically calculate based on the Shipping Service selected, and Weight/Dimensions.
International will get a flat charge as specified by you in the Shipping Service Cost field. Domestic will automatically calculate based on the Shipping Service selected, and Weight/Dimensions.
Domestic Rate Table
If you are unsure what to select or are not familiar with eBay Rate Tables, select "None".
Global Shipping
Price Banded Shipping
Domestic Shipping Options
Up to 3 domestic shipping options can be set for listings allowing buyers various options for shipping upon checkout. At least one domestic shipping option must be specified.
International Shipping Options
Up to 2 international shipping options can be set for listings allowing buyers various options for shipping upon checkout. Sellers that do not wish to ship internationally may choose to add no international shipping options.
Returns & Refunds
Returns Accepted Options
Returns Within Option
Refund Type Option
Return Shipping Cost Paid By Option
Warranty Options
The Save Button!
If you are a new user you are now ready to create eBay Listings! Proceed here for your next step.
Bulk Edit Listing Templates
It is worth mentioning that you can bulk edit the description field of multiple templates at once. From the "View All Listing Templates" page simply highlight one or more templates and click the Edit Button.
Pro Tip
After you create your first Listing Template and proceed to the "View All Listing Templates" view, you will see a button that says "Clone". This feature will save you tons of time by replicating template details for similar products.
Example: If you had created a template for Fly Racing Jackets - Free Shipping you can just clone that template for Alpinestars Jackets without having to reselect all of the template parameters again. Just make sure that when you clone a template you are aware of the category and shipping parameters of said template. You don't want to start listing snowmobile helmets in the UTV Suspension category.